Privacy Policy
Last updated: March 2025
1. Who We Are
Tressence ("we", "us", or "our") is a personalised hair care recommendation service. We collect information you provide through our hair analysis quiz to generate customised product and routine recommendations delivered by email.
2. Information We Collect
When you complete our hair analysis quiz and purchase a report, we collect:
- Personal identifiers: first name, last name, and email address
- Hair profile data: hair type, length, scalp type, porosity, concerns, goals, and related lifestyle information you voluntarily provide
- Payment information: processed securely by Stripe. We do not store card numbers or payment credentials
- Country of residence, for localising product recommendations and pricing
- Optional health-related context: hormonal context and scalp conditions, if you choose to provide them
3. How We Use Your Information
We use your data for the following purposes:
- Delivering your report: your quiz answers are used to generate and email your personalised hair care analysis
- Service improvement and AI model refinement: anonymised or aggregated quiz data and recommendation outputs may be used to improve the quality of our recommendation models and prompts. Individual data may be reviewed internally for this purpose
- Marketing communications: if you have purchased from us, we may contact you with relevant offers, product updates, or survey requests. You can opt out at any time
- Transaction records: we retain purchase records for accounting and legal compliance purposes
Important: Your personal data (name, email, and quiz answers) is held by Tressence and is not sold to third parties. Data may be used internally to improve our AI model and for direct marketing to prior customers. This is standard practice for personalised AI services. You have the right to request deletion of your data at any time by contacting us.
4. Sensitive Information
Some quiz questions ask about health-related topics such as hormonal conditions or scalp conditions. Providing this information is entirely optional. Where provided, it is used solely to personalise your hair care recommendations and is subject to the same data handling practices described in this policy.
5. Third-Party Services
We use the following third-party services to operate Tressence:
- Stripe – payment processing. Subject to Stripe's own privacy policy
- Resend – transactional email delivery
- Anthropic (Claude) – AI language model used to generate your recommendations. Quiz data is sent to Anthropic's API to generate your report and is subject to Anthropic's data handling policies
6. Data Retention
We retain your personal data and quiz answers for as long as necessary to provide the service and for legitimate business purposes including model improvement and marketing. You may request deletion of your data at any time and we will comply within 30 days, except where retention is required by law.
7. Your Rights
Depending on your jurisdiction, you may have the right to:
- Access a copy of the personal data we hold about you
- Request correction of inaccurate data
- Request deletion of your personal data
- Opt out of marketing communications
- Withdraw consent for data processing where consent is the legal basis
To exercise any of these rights, please use the Contact Us page.
8. Cookies
Our website may use cookies and similar technologies for session management and basic analytics. We do not use advertising cookies or cross-site tracking.
9. Children
Our service is intended for adults aged 18 and over. We do not knowingly collect personal data from children under 13.
10. Changes to This Policy
We may update this Privacy Policy from time to time. The updated version will be posted on this page with a revised date. Continued use of the service after changes constitutes acceptance of the updated policy.
11. Contact
For any privacy-related queries or to exercise your data rights, please contact us via the Contact Us page.